Visual Brand Identity & Guidelines
2023
We put together a visual identity system for the Litres brand.
The brand team updated the basic elements of the identity: logo, colors, fonts. But this is not enough for a holistic brand perception.
Our task was to develop brand elements and create a unified system of visual identity, which has its own rules and constants. The brand has many points of contact with the audience, so it is important to maintain the integrity and recognizability of Litres in each of them.
We developed an illustrative concept that reflects the flexible and life-affirming nature of the brand. We created rules for advertising and promotional layouts, iconography, photo style and social media design.
The brand team updated the basic elements of the identity: logo, colors, fonts. But this is not enough for a holistic brand perception.
Our task was to develop brand elements and create a unified system of visual identity, which has its own rules and constants. The brand has many points of contact with the audience, so it is important to maintain the integrity and recognizability of Litres in each of them.
We developed an illustrative concept that reflects the flexible and life-affirming nature of the brand. We created rules for advertising and promotional layouts, iconography, photo style and social media design.
Designer: Maria Salnikova / Albina Shafieva
Illustrator: Anya Derevyanko
Art Director: Ilya Tumaikin
Project Manager: Bella Kolesnik / Snezhana Aristova
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